The Betsson Group has formally joined the French sports wagering sector after obtaining authorization. The organization’s French division, a collaboration with a domestic associate, will employ Sportradar’s system for its sportsbook.
Nadir Ounissi, an associate in Betsson France SA, conveyed assurance in their capability to create a stir in the French market. He emphasized their distinctive product offerings and player engagement tactics, stressing their dedication to recreational gamblers. He also commended their seasoned local associates for their invaluable assistance.
The French internet gaming market is a profitable one, witnessing 4% expansion in the initial half of 2023, achieving a total of €5.35 billion ($5.63 billion) in gross gaming income. While behemoths FDJ and PMU presently control the market, Betsson is entering during a period of robust overall expansion for the company. Betsson Group itself declared a 27% rise in revenue, reaching €2.368 billion, in its Q2 2023 report. This expansion follows Betsson’s recent action to reinforce its partnership with Pragmatic Play earlier this year.
A top live casino game developer, Evolution Gaming, has teamed up with Jalla Casino to introduce its engaging gaming platform to the Swedish market. This development follows closely after Betsson Group’s choice to rename its primary Casino.dk to Betsson.dk within the Danish market in August 2023, indicating a calculated aim to bolster its standing in Scandinavian nations.
admin