AstroPay, an online payment platform, is solidifying its position in Brazil by connecting with Pix, the nation’s dominant immediate payment method. Since its 2020 debut, Pix has surged in popularity, currently representing a significant portion of all banking activities in Brazil. AstroPay is simplifying Pix payments for users by providing two choices: a seamless integration within their system and a suite of tools for companies to incorporate the function into their own online platforms.
This direct link allows customers to complete transactions without exiting the vendor’s website, resulting in a marked boost in revenue. Mikael Lijtenstein, AstroPay’s CEO, highlighted their dedication to delivering a superior payment journey, continuously adapting to satisfy the shifting demands of consumers and enterprises. This action by AstroPay is calculated, positioning them with the payment inclinations of Brazilian shoppers who have broadly adopted Pix.
AstroPay, an international payments company, is making a strong push into the Brazilian market, with goals of onboarding over 200 merchants and an impressive 15 million customers.
This strategic decision comes after their successful introduction in Brazil in December 2021 and recent growth throughout Latin America. They are expanding their payment options to a wider range of small and medium-sized enterprises in Peru, Chile, Mexico, and Colombia, strengthening their position as a key contender in the area.
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