A partnership between 888 Holdings and a prominent African conglomerate, 888Africa, is increasing its footprint in the African digital gaming sector through the purchase of BetLion, a well-known operator in Kenya and Zambia. BetLion, recognized for its mobile-centric strategy and dedication to delivering a data-friendly experience customized for the African market, boasts a user base exceeding 3 million. This acquisition will augment 888Africa’s current customer base in Kenya, Tanzania, Mozambique, and Zambia, where they operate under the 888bet brand. Furthermore, the move provides 888Africa with a license in the Democratic Republic of Congo (DRC), further cementing its presence. This calculated action underscores 888’s ambition to become a dominant force in the burgeoning African online gaming market.
We were ecstatic to join this thrilling phase of the company’s evolution and utilize our advanced software, platform, and existing regional permits to propel their growth. We anticipate collaborating more closely with the group and continuing to impress clients with our unified services.
Christopher Coyne, Chief Executive Officer of 888Africa, expressed his excitement, remarking, “This acquisition represents a significant stride in our objective to provide a truly remarkable betting and gaming encounter for players in Africa. BetLion’s expertise and technological capabilities perfectly align with our expansion strategy and aspirations, and will further bolster our offerings as we aim to establish market dominance across the continent.”
This announcement follows the recent designation of Per Widerström as 888’s CEO, indicating a time of vigorous expansion and strategic initiatives for the organization.