Betway has revealed a significant sponsorship agreement with prominent German esports group, BIG (Berlin International Gaming). The two-year agreement establishes Betway as BIG’s primary sponsor, granting the betting company noticeable visibility on team uniforms. Betway will also obtain access to BIG’s players for promotional activities, encompassing content production and social media campaigns.
This collaboration represents the newest addition to Betway’s series of high-profile esports sponsorships, joining an already notable lineup that includes Made in Brazil, Ninjas in Pyjamas, and Invictus Gaming.
Enthusiasts can anticipate seeing the Betway logo displayed when BIG commences its journey at the ELEAGUE competition in Atlanta, Georgia on January 26th.
“This collaboration bolsters Betway’s already impressive esports portfolio and underscores our dedication to the esports community,” remarked Anthony Werkman, Chief Executive Officer of Betway. “We are eager to collaborate closely with BIG to generate some of the most captivating content for esports enthusiasts, who are among the most devoted fans in sports.”
Daniel Finkler, Chief Executive Officer of BIG, also conveyed his enthusiasm regarding the partnership, stating, “Following an extensive and thorough process of meticulously structuring this agreement, I am pleased to declare that Betway, one of the globe’s premier betting providers, is now BIG’s new main sponsor. A warm welcome to the BIG family, Betway!”
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