Betsson has debuted its Betsafe label in Ontario, Canada, providing digital sports wagering and casino entertainment to provincial players. The firm has customized its product offerings specifically for the North American market and sees substantial promise in the area. Betsafe can be accessed via a dedicated web portal and mobile application and is powered by Strive Gaming, in which Betsson maintains a 40% ownership. Beyond its business-to-consumer offerings, Betsson has also secured a supplier license, enabling it to furnish sports betting services to other operators within Ontario. CEO Pontus Lindwall conveyed enthusiasm about the company’s entrance into the freshly regulated market and its dedication to ethical business conduct, as evidenced by its recent endorsement of the UN Global Compact.
A leading force in internet gaming, Betsson, reiterated its promise to the Ten Principles of the UN Global Compact. Their emphasis centers on integrating ethical employment standards, lessening their footprint on the environment, and guaranteeing a business operation free from dishonest practices.
Chief Executive Pontus Lindwall recently joined a prominent industry dialogue at the esteemed ICE London gaming summit, further showcasing Betsson’s pledge to conscientious business conduct.