A top gaming tech firm, BetConstruct, has teamed up with Flutter Entertainment, a major player in the global sports betting and gaming industry. This strategic alliance brings BetConstruct’s vast game selection to Betfair International, a key brand within the Flutter group.
Through this collaboration, Betfair International gains access to well-loved games from CreedRoomz and Pascal Gaming, with titles from PopOk Gaming anticipated shortly. This move considerably boosts Betfair’s offerings, already impressive with a vast user base exceeding 18 million across various regulated markets.
Stefano Busè, Head of Gaming Commercial at Betfair International, conveyed excitement about the partnership, emphasizing their dedication to providing an exceptional gaming experience. This joint effort not only solidifies the connection between BetConstruct and Flutter but also opens doors for potential future collaborations across other Flutter brands such as FanDuel, Sky Bet, and Paddy Power.
Mikayel Sarukhanyan, BetConstruct’s Chief Business Officer, conveyed his enthusiasm for the collaboration, noting that uniting with a worldwide leader like Flutter Entertainment offers an unmatched chance to broaden their market presence and utilize their collective knowledge to transform the iGaming sector. He stressed that the partnership transcends merely supplying players with celebrated games; it’s about establishing new benchmarks for quality and player involvement.
This news follows Flutter Entertainment’s recent expansion of its existing B2B agreement with its French horse racing wagering operator, Pari Mutuel Urbain (PMU). The enhanced arrangement will see Flutter furnish PMU with a multi-channel B2B sports betting system, supplementing its current offerings.
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