888Africa, a collaborative endeavor formed by 888 Holdings to broaden its footprint in the African market, has effectively procured BetLion. BetLion stands as a prominent entity in the African digital gaming landscape, notably in Kenya and Zambia, boasting a registration exceeding 3 million users. This tactical acquisition will reinforce 888Africa’s standing in these pivotal markets, complementing their current operations in Kenya, Tanzania, Mozambique, and Zambia.
BetLion is recognized for its mobile-centric strategy, delivering an optimized and data-efficient gaming encounter customized for the African market. This procurement will not only introduce valuable regional proficiency to 888Africa but also provide them entry into the Democratic Republic of Congo (DRC) market through BetLion’s existing authorization.
This maneuver underscores 888Africa’s dedication to evolving into a dominant force within the rapidly expanding African online gaming sector. With the integration of BetLion’s established user cohort and regional insights, 888Africa is strategically situated for sustained expansion and prosperity within the continent.
Expressing immense excitement about joining BetLion on their remarkable path and aiding their growth with our superior software, system, and current regional authorizations, Christopher Coyne, CEO of 888Africa, stated that this purchase represents a significant stride toward their objective of crafting an exceptional betting and gaming encounter for African players. He further emphasized that BetLion’s personnel and technological prowess align seamlessly with their expansion plan and aspirations, and this agreement will substantially enhance their offerings as they strive to attain a leading position within the African market.
In recent developments, 888 designated Per Widerström as their latest CEO.
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