Betr, a gaming enterprise established by Joey Levy and Jake Paul, recently made a significant stride by purchasing the Chameleon system from FansUnite Entertainment. This transaction, assessed at over $7 million, grants Betr full authority over its technological infrastructure and is projected to elevate their earnings substantially.
Chameleon serves as a comprehensive hub for gaming entities, providing a range of services from player account administration to the operation of sports wagering and internet-based casinos. This acquisition empowers Betr to become a more prominent contender within the online gambling realm, broadening their scope beyond their initial emphasis on micro-wagers.
This calculated procurement follows Betr’s venture into new territories earlier this year, strategically timed with the immensely popular March Madness basketball competition. It also comes shortly after a penalty the company incurred for breaching promotional guidelines during the 2022 Melbourne Cup.
Having secured Chameleon, Betr is well-positioned for an era of expansion and advancement within the fiercely competitive digital gaming arena.
This agreement demonstrates FansUnite’s dedication to achieving profitability,” stated Chief Executive Officer Scott Burton. “The company is thrilled to participate in Betr’s prosperous trajectory and capitalize on their expansion.”
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