Allwyn, an international lottery corporation, is bolstering its content offerings through a collaboration with IWG, a top provider of immediate-win games. Allwyn will utilize IWG’s knowledge to improve its products, especially in the North American market where IWG has a significant foothold.
This alliance will involve Allwyn collaborating closely with IWG’s creators, Rhydian Fisher and Simon Bucknall, to investigate fresh prospects in the digital instant-win gaming sector. Stepan Dlouhy, Allwyn’s Chief Information Officer, stressed the significance of this partnership in delivering an optimal user experience for their worldwide players.
Rhydian Fisher also conveyed his enthusiasm about the joint effort, noting that Allwyn’s proficiency in the lottery industry will enable IWG to bring substantial benefits to their current associates while creating new pathways for their groundbreaking games.
The prominent European lottery entity, Allwyn, is undertaking a significant endeavor by procuring a 70% ownership interest in IWG, a top-tier provider of online instant-win gaming experiences. This calculated acquisition, anticipated to finalize in the second half of 2024, underscores Allwyn’s ambitious expansion plans.
This development follows a series of notable triumphs for Allwyn, encompassing the attainment of a sought-after permit to manage the UK’s National Lottery and a collaboration with BCLC to introduce their well-received Set for Life game on the PlayNow.com platform in October 2023. Allwyn is demonstrably striving for dominance within the worldwide lottery and gaming sector, and their purchase of IWG represents a substantial stride toward that objective.
admin